Barry Saunders Founding Partner & Chief Strategy Officer

Barry Saunders Founding Partner & Chief Strategy Officer

Barry brings 25 years of experience to helping companies build and implement strategy-led, creativity-fueled solutions that drive innovation, growth and transformation. His work across major corporations, non-profits, and higher education combines for deep, practical insight into what it takes for organizations to imagine, validate and activate change. Barry’s expertise includes purpose and strategy development and integration; leadership strategy and alignment that engages high performance cultures; brand strategy, experience and activation; and innovation mindset, methods and processes.

Prior to Joe Smith, Barry was a partner at Prophet, managing the Richmond office and co-leading the Innovation Practice. He previously served as a financial advisor with AIG and director with the YMCA, where he played roles in growth strategy, marketing, risk management, and program operations. He started his career in higher education at The University of Maryland and later Virginia’s Community College System in high tech R&D and administration, as well as the classroom.

Barry started developing the strategic thinking, problem solving and communication skills essential to business while earning his BA in English from James Madison University and MA in English from the University of Maryland at College Park. He enjoys hanging with his family and friends; anything in, on and around the water; all time spent on a bike; places that make you feel small; making music; French press coffee; and fountain pens.