JS Brand Exploration 01: Carytown Bicycle Company

 

Here in Richmond, cycling has taken off in a big way. Some of the buzz could be credited to major bike races being hosted around the city, but that doesn't really tell the whole story. A biking culture has seemingly appeared out of thin air over the past few years. And that is thanks to a group of advocates and business owners harnessing their passion for biking to offer rich experiences that have catalyzed a community.

Carytown Bicycle Company is one of the bike shops responsible for this phenomenon. The owner and his staff are committed to providing an unforgettable customer experience that invites anyone who walks through the door into their biking community - in turn creating advocates for the sport and their shop. We recently had the privilege of exploring Carytown Bicycle Company's brand and pulling the veil back on the experience they create everyday. 

For more check them out here.