About Us

Christian Markow
Principal

Christian Markow leads Joe Smith, the brand consultancy of Padilla. A seasoned creative strategist and innovator for more than 20 years, he works closely with C-Suite, marketing communications, and HR teams to help them grow their businesses. His experience in marketing strategy, brand identity, product and experience innovation, and culture transformation has helped companies across many industries including Polaris, Target, GE, Pratt & Whitney, Chick-fil-A, T-Mobile, Keurig Green Mountain, Hershey, PepsiCo, Gatorade, FrieslandCampina, Sanofi-Aventis, The Cosmopolitan of Las Vegas, Zurich and Chase.

An entrepreneur focused on developing more meaningful work for clients and teams, he started his own firm after working at the brand consultancy Prophet where he shaped the customer experience and concepting practice. His earlier role was at the marketing communications firm CRT/Tanaka, where he built the brand capability. His company Joe Smith was acquired by Padilla in 2015, and has been growing rapidly as full-service brand, innovation and design consultancy since. A practiced facilitator and presenter, Christian has spoken around the globe on the topics of innovation and brand.


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