Colleen Hiegel

Colleen Hiegel
Senior Brand Strategist

As a brand strategist, Colleen loves to approach big brand problems with a fierce tenacity, unexpected creative approaches, and belief in the power of a good metaphor.

Through her career as a strategist, Colleen has worked with a variety of clients, from small start-ups looking for brand development to large fashion and quick service brands looking for brand clarity. She holds a bachelor’s in mass communication and creative advertising from Virginia Commonwealth University, as well as a master’s degree in creative brand management from the VCU Brandcenter.

Colleen enjoys a good athletic competition and can often be found trying to convince herself she still likes running races. When her running shoes aren’t laced up, Colleen enjoys spending time with her fiancé and their dog, finding new dinners to cook or cocktails to craft, and pretending she is good with plants.


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