Catherine Goodson

Catherine Goodson
Brand Strategist

Catherine Goodson loves any opportunity to turn an idea on its head. Queen of rabbit holes, Catherine is passionate about finding inspiration in unlikely places in order to help brands push beyond the status quo. Always on a mission to find out “what else” and “what more,” she brings curiosity and creativity to any project.  

Prior to joining the Joe Smith team, Catherine cut her teeth as a marketing manager for a B2B growth consultancy—and a drama teacher at a private school in Beijing. She graduated from the College of William & Mary with a bachelor of arts in “Theater for Social Change,” an interdisciplinary major she crafted herself, and a minor in studio art.    

Outside of work, Catherine can be found attempting to make authentic Chinese food, starting too many DIY projects and chasing after her toddler with a wet wipe. 


  back to our team
What we've done.