Who is Joe Smith?

Surprise! No one named Joe Smith works at Joe Smith, click below for the story on how we branded ourselves. What we are, is a brand consultancy made up of dynamic thinkers with diverse backgrounds and skillsets (sort of like a swiss army knife for brand) united by a passion for solving problems that change business for the better.

How We Branded Ourselves
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Matt Brehony

Vice President

Failed bartender turned brand savant.

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Gregory Carden II

Brand Strategist

Standing at the intersection of culture and brand strategy.

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Catherine Goodson

Brand Strategist

Unquenchably curious about who your brand could become.

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Perry Lowder

Brand Manager

Reliable like Roger Federer’s forehand in the fifth set.

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Bryn Snyder

Brand Manager

Psychology nerd turned strategist. Ready to get inside the mind of your brand!

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Lauren Tannenbaum

Senior Vice President

Grounded leadership meets high-flying inspiration

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Emily Valentine

Senior Brand Manager

Personal trainer to your strategy dreams.

Boutique feel.
Global impact.

Our small but mighty team of brand specialists sits inside the global communications powerhouse of Padilla and the broader AVENIR GLOBAL network. Partnering with us, you’ll benefit from the best of worlds—the intimacy and focus of a dedicated team with a deep bench of subject matter experts across various regions, industries and disciplines.

A map of the world showing where other Padilla companies are based

Artful Problem Solving needed?

Got a Joe Smith-worthy challenge on your hands?
Let's talk!

Hire Our Team

Artful Problem Solvers wanted!

Think you could bring something special to our team?
We're all ears!

Join Our Team