Joe Smith is a Brand Strategy, Design and Innovation Company

brands thrive culture work moments count meaning.

Joe Smith is a brand, design and innovation consultancy. We partner with organizations of all kinds—from Fortune 100s to scrappy start-ups—to make meaningful connections for meaningful growth.

Beale’s Beer
Creating a deceptively simple craft brand.
Pratt & Whitney
Elevating an already iconic brand.
Your organization’s values may just lie in the shadows
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Joe Smith Wins Gold Transform Award
Shaping the future customer experience.
How GE went from "that lightbulb company" to one with the coolest brands to work for.
Virginia Wine
Rebranding a wine region, from the dirt up.
Niagara Conservation
From commodity product to powerhouse challenger brand.
Bye-bye brand police: Governing brand in a decentralized workforce
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What we do.