Firefighter using a radio in front of a burning structure
L3Harris

Cutting through the noise of a competitive industry 

Our Work

L3Harris PSPC had all the makings of a great challenger brand. A superior product, a willingness to go the extra mile for their customer, and a single, 800 lb. gorilla of a competitor looming over their whole industry. To step out of the shadows, L3Harris partnered with Joe Smith on a multifaceted, multiyear effort to reposition the brand, restructure their offer, and strengthen their connection with their customers.

And maybe make that 800 lb. gorilla sweat a bit in the process.

Explore our work with L3Harris in the case studies below.

Capabilities

Audience & Opportunity Assessment
Enterprise & Product Brand
Portfolio & Architecture
Naming
Verbal Identity & Messaging
Brand Roll-Out
Customer Experience
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.