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L3Harris

Leading the way in a critical industry

Our Work
L3Harris

How can brand strategy be leveraged to establish a competitive market position? For L3Harris, it included building thought leadership not just around what they know, but what they believe. We worked with key stakeholders in the organization to establish a point of view around industry developments—couching technical concepts like convergence and interoperability in a universal, urgent, and deeply human context. The resulting Thought Leadership Playbook provided L3Harris’ content creators all the tools to speak to complex issues in a way that was consistent, compelling, and reflective of the larger brand positioning. This gave L3Harris a meaningful way to participate in the conversation that, for too long, had been dominated by a single voice.

Capabilities

Brand Roll-Out
Verbal Identity & Messaging

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Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

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