How can brand strategy be leveraged to establish a competitive market position? For L3Harris, it included building thought leadership not just around what they know, but what they believe. We worked with key stakeholders in the organization to establish a point of view around industry developments—couching technical concepts like convergence and interoperability in a universal, urgent, and deeply human context. The resulting Thought Leadership Playbook provided L3Harris’ content creators all the tools to speak to complex issues in a way that was consistent, compelling, and reflective of the larger brand positioning. This gave L3Harris a meaningful way to participate in the conversation that, for too long, had been dominated by a single voice.