Artful Problem Solving
Perhaps your challenge falls neatly within the realm of brand. Maybe it's more ambiguous. Instead of throwing logos and taglines at every client in need, we assess your opportunity and let that determine the deliverables.
We call it Artful Problem Solving—a brand-focused, people-first way to change your business for the better.
These four tenets make Artful Problem Solving an asset to anyone looking to spark change in their organization.
Obsessing over objectives. Challenging assumptions. Seeking the root of the problem, not the symptom.
Marrying form and function to move hearts, move minds, and move the needle for your business.
Putting a face to the data to forge a more meaningful connection between employees, customers, and collaborators.
Seeking solutions that transcend the brief and transform cultures and communities for the better.
Artful Problem Solving in action
Brand Forensics: The Max Launch
Extreme Joe Makeover
One wall at a time
In defense of the "no duh"
How to build a brand employees want to stick with
Joe Smith’s Brands to Watch 2023
Q&A with Edward Baldwin, VP
Joe Smith wins six Transform Awards North America
Have you friended your favorite brands?
Fitness brands build success by removing barriers
Picking the right resolution to design your customer experience
Banking for humans: Don’t lose the person in the numbers
5 In 5: Customer experiences worth keeping
Focus your post-pandemic evolution with familiar strategy tools
3 ways to better brainstorming
4 questions to better brand storytelling
What this year's top films can teach us about brand strategy (Part 2)
Brands becoming themselves: LEGO
Your organization’s values may just lie in the shadows
Get the bad ink out: A hard-won lesson on creative inertia
Brands create expectations. Experiences reinforce them. (Part 2)
Brands create expectations. Experiences reinforce them. (Part 1)
What needs to end for the sake of creativity?
Looking beyond brand humanity
Employee experience: A design challenge
The cherry and the sundae: A recipe for customer experience
Loop: The future of packaging?
What this year's top films can teach us about brand strategy (Part 1)
Out of chaos and into the moment
Why work with us?
Joe means business
But what business means to us is something deeper. It’s people coming together to solve problems that are too wicked to tackle alone. And creating change that ripples throughout an organization and out into the world.
Joe is not <span style="text-decoration: line-through;">prefect</span> perfect
Because what does “perfect” get you, but something that fails to offend or excite in equal measure? We believe in bold moves, inspired stories, and evidence of human life in every interaction.
Joe is not the point
We’re not in this for the IP, the platform, the proprietary process in four alliterative steps. We’re in this because you have a problem to solve. And with the right approach* we can turn it into a transformative opportunity.
*That may happen to consist of four alliterative steps