What Theater Taught Me About Brand

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

Subscribe to The Dispatch

Insights to change your brand for the better.

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.

Check out more posts

The cherry and the sundae: A recipe for customer experience

Brand Experience
Sometimes the cherry on top is more than just a compliment. Take a look at how customer experience can solidify brand objectives.

Forging our new brand identity

Brand Strategy
At long last, we answer your most burning question: who is Joe Smith?!

Why Brand Governance Is Harder (and More Important) in Agency Models

Brand Strategy
Brand governance is challenging in any organization, but in agent-driven companies – think insurance, financial services, or real estate – things can get extra complicated. Here's how to navigate the chaos.
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.