What Theater Taught Me About Brand

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

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Insights to change your brand for the better.

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.

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How to build a brand employees want to stick with

Brand Experience
Creating a culture where employees can connect with your brand's identity leads to loyalty and talent retention...but how do you do it?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.