The X Factor: Experiences That Advance Your Brand
How a smart experience strategy can distinguish your brand and leave a lasting impression.
Brand Strategy During M&As: Vital Yet Often Overlooked
What happens to your brand when you decide to sell your company? Or acquire a business with its own brand? Lauren Tannenbaum went on The Transaction Abstract podcast to talk about the three biggest considerations companies should keep in mind when they are in an M&A (be it as the acquiree or acquirer).
How to build a brand employees want to stick with
Creating a culture where employees can connect with your brand's identity leads to loyalty and talent retention...but how do you do it?