What Theater Taught Me About Brand

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

Subscribe to The Dispatch

Insights to change your brand for the better.

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.

Check out more posts

10 Telltale Signs That You Have a Brand Architecture Problem

Brand Strategy
Here are some red flags that may signal your brand architecture needs attention.

Can you swear your way to a better workplace culture?

Employer Brand
Ushering in a new era of “oh $#*!” in the workplace to enhance team dynamics and employee experience.

Joe Smith wins six Transform Awards North America

Work
Not that we're bragging or anything...
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.

Get in Touch