What Theater Taught Me About Brand

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

Subscribe to The Dispatch

Insights to change your brand for the better.

Musings & Advice
At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.
By 
Catherine Goodson
May 10, 2025

At Joe Smith, we love to find inspiration from all corners of our lives. Brand strategist and former theater kid, Catherine Goodson, connects the dots between her passions.

Check out more posts

What does the data really say about working from home?

Employer Brand
The WFH debate as understood in 2023
Box of vintage, black and white photographs

Brand Legacy: How to Honor the Past in the Present

Brand Strategy
Should you shed your past or cling to it? It's an age-old dilemma for "storied brands", and we have answers.

What the heck is an employer brand?

Employer Brand
In a world where talent have choices (and boy, do they have choices), a strong employer brand isn’t just nice to have–it’s your secret weapon for building a team that doesn’t just show up, but shows up ready to move mountains.
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.

Get in Touch