headshot photograph

Catherine Goodson

Brand Strategist

As a "Theater for Social Change” major, I vowed that I would never work in anything related to business—yes, let's laugh together. But as it turns out, brands are just characters with their own personalities and points of view. And what I’ve loved all along is figuring out how to bring them to life. Unquenchably curious and a dogged figure-outer, I relish in helping brands become who they want to be.