What Drag Taught Me About Brand

VA-based drag queen, Chicki Parm, has become a local institution for her humor, her dancing, and her hallmark shriek– which she only doles out for tips of $5 or more. If you've seen her show, you'd know—it's a totally unique, unforgettable experience!

The best drag performers know how to define a thoughtful strategy, craft a memorable expression, and deliver a signature experience...

‍Perry Lowder shares what we can all learn from their fearlessness and commitment in building a brand that inspires – while working within challenging constraints.