What Hip Hop Taught Me About Brand

Musings & Advice
At Joe Smith, we love to pull in inspiration from all corners of our lives. Brand strategist and hip-hop artist, Gregory Carden, connects the dots between his passions.
By 
Gregory Carden II
March 10, 2025

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Musings & Advice
At Joe Smith, we love to pull in inspiration from all corners of our lives. Brand strategist and hip-hop artist, Gregory Carden, connects the dots between his passions.
By 
Gregory Carden II
March 10, 2025

At Joe Smith, we love pulling inspiration from all facets of our lives. Our very own Gregory Carden II, otherwise known in the Richmond rap scene as Radio B, shares lessons on brand from his deep experience as a storyteller, writer, and performer.

p.s. You can listen to his work on Spotify here.

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Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

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