What Fatherhood Taught Me About Brand

Musings & Advice
At Joe Smith, we pull inspiration from all parts of life—even fatherhood!
By 
Matt Brehony
June 10, 2025

Subscribe to The Dispatch

Insights to change your brand for the better.

Musings & Advice
At Joe Smith, we pull inspiration from all parts of life—even fatherhood!
By 
Matt Brehony
June 10, 2025

At Joe Smith, we pull inspiration from all parts of life—even fatherhood! Thank you, Matthew Brehony, for this reflection on the parallels of shepherding triplet (!!) boys and brand. And happy Father's Day to all the dads out here!

Check out more posts

Brands create expectations. Experiences reinforce them. (Part 2)

Brand Experience
How brand experiences can reinforce the expectations that brands have created.
|

Brands becoming themselves: LEGO

Brand Expression
How to bypass trends and create a visual identity built to last.

Brand Forensics Episode 2: The Mistake

Brand Strategy
Digging in deeper we look at where the execution of the Max launch diverged from the likely business strategy behind it (i.e., where it all went wrong).
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?
Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.