L3Harris radio surrounded by smoke and sparks
L3Harris

Organizing offers around customer needs

Our Work
L3Harris

One of L3Harris' first steps in fulfilling their promise to be "all in on your mission," was to restructure their offer around customer needs. Dozens of disparate products were distilled into two simple categories: XL Devices and Two47 Solutions, Systems, and Services, with subcategories within each targeted to specific industries and need states. This paved the way for a series of successful product launches that showcased an increasingly relevant, confident, and "all in" L3Harris.

Capabilities

Portfolio & Architecture
Naming
Customer Experience
Verbal Identity & Messaging
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Got a brand problem?
Got a customer problem?
Got a culture problem?
Got an identity problem?
Got a recruiting problem?
Got a messaging problem?
Got an all-of-the-above problem?

Put Artful Problem Solving to work for you.