Enticing customers with rich imagery

With our strategy centered on the connection between curiosity and community, our visual identity challenge was clear. We needed to devise an aesthetic that would meld sophistication with humanity and a dash of cheek. And we needed to do so without jilting the visual equity that had already accrued to Feast.

The Feast logo retained its friendly, hand-touched feel, but evolved to gain elegance and stature. The color palette freshened up with verdant greens, pinks and golds, and typography acquired a more distinctive artisanal feel.  

Most notably, the brand gave way to a lush new visual language that brings the promise to Feed Your Curiosity and The Feast Five Senses to life. A fanciful Head of Plenty embodies the imagination and abundance so central to Feast’s character, while a series of Five Senses Signature Illustrations set the tone for endlessly enriching experiences.