Delivering experiences that engage the five senses

While all food appeals to the physical senses, it’s Feast’s ability to cater to a more nuanced set of senses that makes the brand unique and meaningful. We codified Feast’s secret sauce as a set of experience principles designed to guide how we deliver the brand promise through all customer, partner and employee interactions. Dubbed The Feast Five Senses, these principles now guide everything from product sourcing and staff training to display design and special events.

From an immersive suite of signs to pique shoppers’ curiosity to a 50-state sandwich challenge serving up unique flavor combos every week, visitors to Feast can taste and discover to their heart’s content.  

Not only have the Feast Five Senses brought new energy and creativity to Feast’s marketing tactics, they’ve prompted staff to expand their exploration of new foods and nudged shoppers to toss more items into their baskets.

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