Owning an authentic employer brand

How do you articulate and activate a cohesive brand for a storied company that has rapidly expanded to new continents, each with their own ways of attracting and retaining talent? It starts by hitting the road.

We visited Saputo factories and offices across five countries to immerse in the employee experience. This informed a codified employer brand that reflects the passion and pride of the people behind the dairy products we enjoy every day, setting the organization up for success in attracting the next generation of talent.

Turns out we do some of our best branding in hairnets.

Explore our work with Saputo in the case studies below.