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Mapping the recruiting journey
While traveling the world talking to Saputo’s employees to define a global employer brand, we learned a lot about the recruiting experiences of recent hires. By pairing our findings with the input of recruiters, we developed a journey map that illustrated the various paths a candidate could take—from first impression to their first day on the job.
In a workshop with Saputo's HR team, we evaluated the map together, brainstorming improvements to both back-end processes and candidate interactions that would infuse the Employee Value Proposition into the recruiting experience. We then designed a series of signature experiences to bring the EVP to life at key moments. Assessing and reimagining the candidate’s journey has helped Saputo deliver a simplified and impactful recruiting experience.
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![](https://cdn.prod.website-files.com/6400ec65738715c20dfdeddd/6448127d2d40c256170f39e5_JourneyMap_16_9_300%201.jpg)
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