Wesco
Delivering ingenuity to the industrial supply chain
While the rest of the global supply chain reeled from the impact of the pandemic, two giants in industrial supply chain solutions – Wesco and Anixter – came together to form a new company. Fresh off the merger, Wesco partnered with Joe Smith to create and activate a new identity that would also pay homage to its two legacy brands. The result makes a case for just how inspiring the industrial supply chain can be.
Explore our work with Wesco in the case studies below.
Capabilities
Audience & Opportunity Assessment
Enterprise & Product Brand
Visual Identity
Verbal Identity & Messaging
Brand Roll-Out
Employee & Recruiting Experience