Showing (not just telling) an innovation story

Many companies catering to the industrial sectors say they’re innovative, but very few show it in a way that sets them apart. When Wesco and Anixter joined together it was their chance build a bold visual system that did just that.

This was made additionally challenging by the fact that the new identity would need to honor each brand’s legacy while making it clear the new company was leading the industry forward.

Guided by principles focused on ingenuity, simplicity, forward motion and human touch, Wesco’s new visual system has inspired employees and customers alike, enticed recruits, and even brought home some prestigious awards.