About Us

Perry Lowder
Brand Strategist

Perry Lowder brings global brand strategy experience – as well as his unique blend of creative and analytical thinking – to the team at Joe Smith. Perry thrives when using the power of brand to solve complex business challenges, combining qualitative and quantitative insights to create compelling and actionable strategies.

In his career, Perry has helped develop strategic positioning, brand architecture models and employee engagement programs for some of the world’s biggest brands and Fortune 500 companies, including SAP, CVS Health and American Express. He holds a bachelor’s in business administration from the University of Richmond, and a master’s in creative brand management from the VCU Brandcenter, both in Richmond, Virginia.

When not in the office, you can find Perry practicing his forehand on the tennis court or pounding the streets in his never-ending hunt for the perfect biscuit.


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