When planning a flower bed, you quickly learn it’s not all about beauty. Some plants thrive in certain conditions, while others just die. It’s all about learning each plant’s needs, strengths, and environment. Then thoughtfully placing and caring for each one, while still creating something visually striking. Very much like my love for gardening, I specialize in the convergence of aesthetics and functionality. I build brand identities grounded in business strategy that achieve a company’s larger vision. All while making sure each element plays nicely with each other and thrives.