A legacy brand finds its 21st century footing

From spools of hand-spun wire that supported Thomas Edison’s experiments, to complex networks driving today’s most sophisticated digital experiences, Belden has come a long way in its 120-year history. Now, it’s in the midst of yet another transformation — evolving from a purveyor of products to provider of integrated network and data solutions.  

If your eyes just glazed over, you’re not alone. The concept of “integrated network and data solutions” seems both highly technical and overly vague. And, as we quickly learned from research, the word “solutions” alone, is overused to the point of meaninglessness.  

But the transformation Belden was undergoing was profound, and its offer impactful.  

The company just needed a story that brought it to life in a way people would not just comprehend -- but feel.