When you pick a firm you probably want to know what it’s like to work with them. Their approach, their style, whether they tuck in their shirts or roll up their sleeves or some combination of both. We wake up with a lot of things on our minds. So we hold ourselves to a few beliefs that keep the work in perspective.
Walk in their world.
Don’t let assumptions get in the way of understanding people. Solve problems by seeing the world through their eyes, and then treating them the way they want to be treated.
Wonder and wander.
Simply put, ask why … and why not. Smart, imaginative thinking comes from having an insatiable appetite for learning new things and understanding everything. Require it, inspire it, and put it to work.
Think as many.
Draw strength from each other’s diverse perspectives and opinions. Always ask what voices and skills will turn good work into brilliant work. And, always look beyond our immediate teams. We are stronger because we think as many, not as one.
Clients hire us to solve problems. Hair-pulling strategic, creative and tactical ones. That requires us to take smart risks, push the bold ideas, and be brave enough to do the right thing for the work.
Trust works when we build and protect it with authenticity, accountability and respect. It’s the glue that makes our work, our relationships and one another stronger.
Own it and act on it.
Be an entrepreneur for our culture, our business and our clients. If something needs fixing, fix it. If someone needs to do something about it … grab a mirror. The future belongs to us.