Employer Brand
It’s a commitment.
It’s not about catchy phrases on posters or ping pong tables in the employee lounge.
It’s about defining what your organization uniquely provides as an employer—and making that promise real, every day. It’s the story your people tell about what it’s like to work for you.
But now, you’re navigating the most volatile talent landscape in decades.
At Joe Smith, we help organizations define and deliver an employer brand strategy that’s true to who you are and compelling to who you want to reach.
What are the symptoms of a faulty employer brand?
If you’re a people-leader today, you may know the struggle:
- Your message to candidates feels disconnected from what employees actually experience.
- Engagement is slipping — and exit interviews tell a story about your culture that leadership doesn’t want to hear.
- Teams struggle to articulate what your company really offers beyond pay and perks.
Employee satisfaction slumped to record lows in 2024.
83% of C-Suite leaders say their workforce is fully engaged; 48% of individual employees categorize them as such.
Only 30% of employees express a connection to their company’s purpose – the lowest levels since 2018.
What can you gain?
Need an intro sentence here and it should be a few lines maybe. It could be 3 or 4 depending on what the weather is.
- Attract the right people and energize them to stay, grow, and lead.
- Align what you say you deliver as an employer and the experience employees have
- Improve engagement something something…
- Employees driving customer engagement/experience - they do more than fill roles — they fulfill your brand’s potential
This is the cumulative result of improvements in sales, customer service, and efficiency.
Engaged employees are more motivated and focused.
- They take initiative, solve problems creatively, and are more efficient in their roles.
Engaged employees provide better, more consistent service and are more likely to build strong customer relationships.
14% to 18% higher productivity.
23% increase in profitability.
10% higher customer loyalty and engagement scores.
1-2 about recruiting / retention.