Reframing a cutting-edge category.
Pratt & Whitney GTF
Introducing a game-changing innovation to the world.
Rebranding a wine region, from the dirt up.
From commodity product to powerhouse challenger brand.
Pratt & Whitney EngineWise™
Making service offers unique.
Creating a deceptively simple craft brand.
Pratt & Whitney
Elevating an already iconic brand.
Shaping the future customer experience.
How GE went from "that lightbulb company" to one with the coolest brands to work for.